For the longest time I thought that mobile log cabin is the most convenient of all log cabins. I tried to dig out info where to find them, which companies are making them, how to convert trailer into a trailer log siding home etc. No more! Now I want a floatable log cabin.

I just happened to surf to Floating Cabins site and found the product in all its ingenuity. Well, technically there is nothing special in floating log homes they just combine many good features that interest me. They are obviously floatable, because if they weren’t that site name would be Sunk Cabins dot com, eh? They are also movable so one could start a day by lakeside and end it at mountain top. Best of all, they are log homes, I guess, since the website doesn’t provide any technical information. Only thing left for me to do in this situation is to write to them and ask for details. I’ll see if I can get an interview from them.

I remember the first time that I was dealing with Americans. Whenever I met people on the street that I knew, they said, “Hi, how are you doing?” I stopped there in the middle of the road “Well, now that you asked…” but they didn’t stop neither looked back they just kept on walking to the opposite direction. I wondered why they pretended to be interested but then just walked away?

That above memory came to my mind when I was reading an article at Seth Godin. He tells an example about corporate communication that sets expectations high. If you listen to the customer but don’t act accordingly, you will leave them standing on the street wondering whether to keep on walking or running after a real communication.

For few times I have sat in a development meeting where customer feedback has been the topic of the day. Just as many times the conclusion of those meetings has been that we need to change our marketing communication to better fit the image that customers have on us. We promised to deliver in seven days, but too often the delivery was few days late. Solution: we started to talk about two weeks as a delivery time. Problem solved. My experience is that customer feedback rarely changes business operations.