Honkarakenne Oyj – Timber Heart acquisition
I have been paying some attention on Timber Heart log homes brand. Scandic Hotel Simonkenttä has a lounge where I have sipped espresso and planned my glorious future. It is a truly nice setting in Helsinki city center.
But wait, in this serene setting (well just next door) resides a sales office of Timber Heart. What an excellent choice to reach for international customers.
Honkarakenne Oyj bought 38% share of Timber Heart, which is why they are able to reach for global market share in a more aggressive manner. From Honka’s point of view, this is an excellent match, they get more usage for their log home factories, because Timber Heart timber framed homes are now going to be manufactured there. Also Honka will get wider product slate to promote for their distribution chain. Naturally Timber Heart will also benefit from this arrangement. Here are some pictures of Timber Heart log homes. Oh, before you start correcting me about Timber Heart homes of not being log homes… I know they go for Timber Framed path.
May 25th, 2006 00:23
[…] I can draw some interesting points from their pamphlet. First of all, they have added Timber Heart on this ad. It is there along with their other independent divisions. You might remember this post that I wrote while back. […]