Publicity of log home companies
I decided to put new Google Trends service in use and look into log home industry. First I made some searches to determine, which companies are frequently searched for. I came up with lots of names but I decided to narrow my list to the TOP5 contenders. Anyway here’s the result of my original search:
Southland Log Homes
Tennessee Log Homes
Lincoln Logs Ltd
Satterwhite Log Homes
Katahdin Cedar Log Homes
Montana Log Homes
Heritage Log Homes
California Log Homes
Wisconsin Log Homes
Arizona Log Homes
Immediately it is clear that these companies are not necessarily the biggest U.S. log home companies, but they cleverly benefit from the manner in which people search for information. I bet that most people that type “California log homes” to their favorite search engine are just looking for various log home suppliers from the State of California. This is why I already plan to write similar article but from different point of view. Well then, let’s go to that TOP5.
Terrible disappointment I must say, none of the companies are searched for frequently enough for Google Trends to be able to draw a trend line. What now? Only solution is to tap into public log home companies, there ought to be some more interest. After searching with listed log home companies the result is still very bleak. Only two companies came up in searches Lincoln Logs and Honka. Here is a trend line picture of the two. Honka with red and Lincoln Logs with blue.
It is very problematic to compare these companies. Honka (Honka is the product name, while Honkarakenne is the actual company name) is the biggest industrial log home manufacturer in the world. This means that Honka gets lots of searches from all over the world, while Lincoln Logs gains most of the interest from home markets. All in all, I must conclude that Google Trends is not a good tool to look into log home companies. However, there is still one final trend search that we can make – log homes and log cabins. Here are the results.
Log homes are the most popular topic. It seems that log cabin is more prominent, but Log Cabin Republicans skew the figure out of proportion. All in all, interest seems to have remained strong and stable, take a point of regular peak in interest around Christmas and New Year. Holiday season is filled with sentimental pictures of log homes and fireplaces.
