Do-Not-Call (DNC) Registry
Here is a fascinating news article about the effects that DNC Registry has had in construction industry. Americans can give their name to the registry to notify that they don’t want any telemarketing calls. Now there are over 63 million names in these registries and that cuts deep into potential customer base for various construction companies. Before many windows, siding, roofing and sunroom contractors relied heavily on their active marketing push to create sales. Now they have to rely on advertising. This means that media is now swarming with tiny ads on all sorts of home improvement services. Article is a must read for anyone working in sales side of construction industry.
