Hovnanian Enterprises grows fast
FORTUNE magazine has chosen Hovnanian Enterprises as one of the 100 fastest-growing companies in the U.S. for a third consecutive year. Such a growth mirrors the growth of U.S. housing market. Company is also doing many things right on its own right. Market share has been growing steadily and product portfolio has been diversifying.
One thing that puzzles me is that why house builders, despite widening product portfolios, largely neglect the market segment of log homes. Is it because normal house building is easy to subcontract to smaller builders, resulting into a management firm? Log home manufacturers make log home kits that are then mostly assembled by subcontracting companies. Are log home companies on housing business at all or are they at wood processing business?
